Businesses are now enjoying a newer
and better marketing platform – the internet and its modern netizens. It seems much easier and less expensive but it
is much more complicated. It is an entirely different world from the other
conventional marketing strategies. Established
companies that are used to the old ways may find the transition overwhelming
because old school businesses will need to re-learn their marketing plan and get
back to the drawing board.
Marketing and promotions is an
integral aspect of doing business. Companies
allocate as much as 10 to 16 percent of their annual budget on it. Recent
statistics reveal that the population of online shoppers has significantly
increased, thanks to the growing number of 3G devices, much of the marketing
budget goes to the development, optimization of websites, and website
maintenance. It is to have a great
looking website and to leave it at that.
Indeed, all the work dedicated to build the website would go to waste if
web maintenance is not given as much priority.
It is very much like developing a great product but then not telling
anyone about it, or not properly explaining what it is, or how to get one.
Web maintenance is all about ensuring
that the website gets the exposure it needs constantly - the kind of exposure
that matters which includes having it dominate the search engine result page,
updating content and making it more
relevant with the times, continually building quality inbound links and regularly
assessing keyword effectiveness and marketing strategies. Web maintenance makes
websites constantly effective in its purpose because websites should be able
adapt quickly to the constantly changing search engine algorithms, market
trends, social media fads and web related technology.
This newest marketing platform,
along with the technology that drives it is dynamic and it is not easy keeping
track of what is happening. A day as a
top ranking site does not mean you’ve done your job, because the next day you
may not find the site on forts page. And
that’s the kind of change that can really hurt sales. This is why web
maintenance is an important on-going activity for any company whose sales are
dependent on their website.
Web maintenance is a time consuming
endeavor that is better outsourced so business owners can focus on what they do
best – running and managing the business.
